… called an electrician.
Three different circuit breakers flipped in our house and I was unable to figure out why or reset them.
We asked around, got a referral and called. He said he’d be there in 15 minutes.
As I expected, he fixed the problem in about two minutes. Then he showed me how to do the same if it ever happened again.
“How much do we owe you?,” I asked.
“No charge,” he said. “Have a great day!”
I was expecting $100.
So, did that man just lose $100, or did he invest $100 in marketing his business?
Well, I’m telling you. And everyone else in my tight-knit neighborhood. And next time we need an electrician for a big job, who do you think we will call?
The longer you wait to take someone’s money, the more of it they will give you.