Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

called “Customer Service.”


It was the 800 number for one of the many vendors I use in my business.

The first person I spoke with was completely unhelpful.

So I said “thank you,” hung up, and called back.

The second person was terrific and solved my problem quickly.

That’s a classic big company problem: maintaining consistency across all situations and interactions.

For solos like us, it’s easy. (As long as we are paying attention!)