Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

called my friend Mike.

Besides being a friend, he’s been handling my life insurance for more than 20 years.

Last quarter, I forgot to make a payment (uh oh).

I’ve heard that if you miss even a single payment, insurance companies will sometimes cancel policies. So I texted him to ask what to do.

He made a call, told me exactly what steps to take, and it’s all back on track.

A lot of the value we provide to clients is our quick and easy availability – it’s about WAY more than just competency.

So, do you hide behind technology, assistants, and more (barriers) in the name of efficiency?

Or, do you make it easy for clients (and prospects, for that matter) to get in touch (bridges)?