Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

called someone back who had left me a message.


I knew from her voicemail that what she wanted wasn’t part of the services I offer.

But I called her anyway, to tell her, and to suggest someone else who could help.

The best opportunities for building your reputation as a likeable expert, are those in which there’s absolutely no benefit to you. (Today.)