Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

celebrate 22 years.


That’s because 22 years ago today, I published my first newsletter.

It had no impact on my business.

Nor did the fifth. Or the tenth.

But after a while, my newsletter became the marketing engine of my entire business (it still is).

Relationship marketing, of which, email newsletters are a prime example, takes time.

No single phone call, thank you note, coffee meeting, blog post, networking event, podcast, or email newsletter matters. Not one bit.

But when you string a bunch together, over weeks, months, and years, I can’t think of anything that matters more.