… celebrate 22 years.
That’s because 22 years ago today, I published my first newsletter.
It had no impact on my business.
Nor did the fifth. Or the tenth.
But after a while, my newsletter became the marketing engine of my entire business (it still is).
Relationship marketing, of which, email newsletters are a prime example, takes time.
No single phone call, thank you note, coffee meeting, blog post, networking event, podcast, or email newsletter matters. Not one bit.
But when you string a bunch together, over weeks, months, and years, I can’t think of anything that matters more.