Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am celebrating my 27th wedding anniversary.


The thing is, it doesn’t feel like Linda and I have been married for 27 years – it feels more like 9,855 days.

None of the individual days matter in particular; I can’t even remember most of them. But when you put them all together, it adds up to something big.

Relationship marketing works the same way. There’s no single thing you’re going to say or do that will make your business well known and successful.

There’s no meeting you attend or individual newsletter you write or client you help that will instantly change everything.

It’s only over time that all the little things you do add up to something big.