Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

closed the door on a prospective client.


About a month ago, I had a nice conversation with a potential client who was referred to me by a mutual colleague. She said she’d speak with her partners and get back in touch.

I never heard from her so I sent an email.

Then a second, a week after that.

Today, I emailed to say good-bye: All the best, I’m assuming you’ve moved on.

Two things:

1. Hoping for the “ghosting” prospect to reappear saps your energy. They are not coming back.

Take the initiative and tell them you’ve moved on. You’ll feel much better.

2. Everything is marketing.

Can you imagine being invited to a friend’s party and just not responding? You’d never knowingly do that.

But people ignore “vendors” in this way all the time. It’s never a good idea.

Everything you say and do, whether you are on the buying or selling side, affects your reputation in the marketplace.

Tomorrow, or next month, or next year, she’ll be selling. And I’ll be buying.

(But from someone else.)