Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

closed the door on a prospective client.


Jim and I had a nice conversation about a newsletter for his law firm when he called a few weeks ago.

I sent a follow-up email right afterwards.

And another one a week later.

And one more after that.

No response to any of them!

So today I sent an email wishing him all the best and saying that I assumed he had “moved on to other things.”

You can hang on forever chasing phantom prospects … or you can take control and close the door yourself.

I find the former to be an energy-killer and the latter to be exactly the opposite!