Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have been contacted by two prospective clients.

 

Both got in touch as a result of things I’ve written and published in the past.

Hunters start from zero every day. There’s no momentum.

Farmers (i.e., content publishers) understand that if you plant seeds, the day will come when they magically turn into pickable fruit.