Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

did not get hired.


I had a call with a prospective client, someone referred to me by a mutual friend.

He definitely could have benefited from my specialty – an email newsletter, but after about ten minutes on the phone, it was obvious to me that we just didn’t click.

In short, I didn’t want to work with him. So I never mentioned a newsletter and we went our separate ways.

Two things:

1. You get to choose.

Getting hired is not simply about the prospect wanting you – you have as much choice in the decision as they do.

2. You don’t have to wait.

You may think you’re not yet “successful” enough to turn away business. Of any kind.

But here’s the thing: If you want to work only with clients that you really like, you need to stop working with clients that you really don’t.

It won’t happen until you start walking away from the wrong companies and people.