Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

did not win the Nobel prize in medicine.

I know, I couldn’t believe it either.

Instead, I was overlooked (again) for what I consider to be a technicality: the award only goes to “medical professionals.”

That’s okay, though.

World-wide fame is not the goal of small firm professional services marketing.

Our goal, rather, is to become “famous” among the people we already know.

Find a way to stay in touch with this group, first.

Then feel free to focus on the rest of the world.