… did not win the Nobel prize in medicine.
I know, I couldn’t believe it either.
Instead, I was overlooked (again) for what I consider to be a technicality: the award only goes to “medical professionals.”
That’s okay, though.
World-wide fame is not the goal of small firm professional services marketing.
Our goal, rather, is to become “famous” among the people we already know.
Find a way to stay in touch with this group, first.
Then feel free to focus on the rest of the world.