Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

didn’t charge somebody for my advice.


I probably could have.

It was somebody I know a little bit; he had a bunch of questions about something he was writing.

But there didn’t seem to be enough meat there to move forward on a paid basis, so I just helped him and wished him well.

As you might imagine, he was quite surprised and happy.

On the one hand, I lost a little bit of income. On the other hand, I just sent somebody out into the world who is sure to sing my praises.

Sometimes, walking away from a little bit of money today leads to a lot of money in the future. (I believe that’s called “marketing.”)