Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

didn’t send a promotional email to everyone on my list.

I sent an email today promoting a free webinar I’m offering next week. But I didn’t send it to 154 people.

Why? Because they’ve opted out of receiving promotional emails (an option I provide within each promotional email I send).

By providing this choice, I can continue to talk to them, without losing them entirely.

People appreciate having options. What can you do to offer more of them?