Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

disagreed with my designer.


Mark Tatro of RotateGraphics designs everything for me and for many of my clients. Newsletters, web sites, information products, the banner at the top of this email … everything.

I love his work and he always makes me look good (I know what you’re thinking, too bad he doesn’t design faces).

But when he suggested a font last week for the redesign of my main web site, I asked him to try something else. I just didn’t love it.

The thing is, he is undoubtedly technically correct. He’s an expert – he sees things that I can’t see.

I don’t care.

The font won’t make or break the site and the new look is well over the bar of “professionally designed.” At this point, what matters most to me is that I like it.

One of the (many) great things about working alone is that you never have to compromise.

So sure, feel free to ask others what they think of your logo, company name, photo, husband, or anything else that requires an opinion, professional or otherwise.

Just make sure that when the asking is done, you’ve chosen something that feels right to you.