Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

drove 45 minutes

(each way) to have lunch with my friend Nick Miller (chapter 17 of my book for more on Nick). Terrific guy and very smart. Every time I meet with him I come away with at least one great idea.

And every time lunch with him pops up on my calendar that day, I never want to go. “45 minutes? Ugh. That’s half the day by the time I go and come back. I have more important things to do.”

But of course, I go, because it’s too late to cancel. And I never, ever regret it.

All that to say that we need to separate long-term value (e.g., idea-inducing lunch with a smart guy) from short-term urgency (e.g. I got stuff to do around here today). The best, business -changing ideas always come from the long-term moments.

P.S. I think I just came up with my newsletter topic for tomorrow!