Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

emailed my friend Martin.


I have a computer problem and had a couple of questions for him. Sure enough, he pointed me in the right direction immediately.

Two things about your network:

The people you know are not just potential clients and referral sources.

Especially if you work alone, these people are essential in keeping your business running smoothly and connecting you with the resources you need.

If you wait until you need something to reach out for help, you won’t get nearly the same quality of response.

As the old joke goes, the best time to plant a tree is five years ago. Same with your network. Stay in touch now, so it’s there for you when you need it.

Keep your network alive. Close your computer and call somebody!