Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

finished preparing for a talk I’m giving tomorrow.

 

The slides with my contact information on them don’t say bluepenguindevelopment.com (my “official” URL).

They say michaelkatz.com.

Why? Because it’s only on the screen for a minute or two and my name is a lot easier to spell/remember than the whole blue penguin URL.

You can have as many URLs as you like pointing to the same place. I own those two, along with a dozen or so others, including likeableexpert.com and soloprofessionalmarketing.com, all of which point to my web site.

Depending on the situation – and sometimes the message I want to convey – I use the most appropriate one.

P.S. If you have an unusual name – and if you don’t, it’s long gone – I recommend buying the URL. It’s fun to own that piece of real estate!