Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

found a broken link.

I was about to send a client a preview of his newsletter and discovered that one of the links – a link that supposedly never changes and links to the same page every time we publish – wasn’t working.

It turned out to be a setting error on my browser (long story) and the link was fine.

But it reminded me of the importance of doing two final things whenever you send out a bulk email: check every link and do a spell check.

You still won’t catch everything, but you’ll catch most and avoid having to send those follow-up “oops” emails we all receive so often!