Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

found a dime in my office parking lot.


I almost didn’t bother to pick it up. After all, it’s just a dime.

Of course, if there were 100,000 dimes in the parking lot, I’d be out there with a shovel all morning.

When it comes to growing your business, it’s easy to look at interactions with other people the same way: one phone call, one email, one comment on somebody’s blog … none of those alone add up to much.

But, when you do those little things every day, it turns into years of referrals, clients, and a growing business.

(Don’t forget your shovel.)