… gave someone a copy of my book.
We were having coffee and it seemed like it would be useful to her, so I gave her one.
Free, useful, hardcopy content is a great tool to have at the ready, as a giveaway, either in person or via snailmail.
It doesn’t have to be a book. A free report, an audio CD, an oversized postcard, a tablet you’ve carved, whatever.
Hardcopy, however, has a much bigger impact.
Does it cost a little money? Sure. That’s why it has an impact. People appreciate the gesture.
Develop two or three (or more) free things you can give away when the moment is right.