Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

gave someone a copy of my book.


We were having coffee and it seemed like it would be useful to her, so I gave her one.

Free, useful, hardcopy content is a great tool to have at the ready, as a giveaway, either in person or via snailmail.

It doesn’t have to be a book. A free report, an audio CD, an oversized postcard, a tablet you’ve carved, whatever.

Hardcopy, however, has a much bigger impact.

Does it cost a little money? Sure. That’s why it has an impact. People appreciate the gesture.

Develop two or three (or more) free things you can give away when the moment is right.