… got a call from somebody looking for “Ralph.”


I said, “Sorry, you have the wrong number.”

She said, “Oh, well maybe you can help me. This is Darlene, I’m calling on behalf of …”

And she was off and running (until I might have hung up on her).

If your first bit of outreach to a potential client is to trick them, you’re not going to build much of a business.


1 thought on “got a call from somebody looking for “Ralph.”

  1. Gina Longo

    Hiya, Michael,

    Just wanted to let you know that I always enjoy reading your e-mails! You know you’re doing it right when your subscribers (or at least this one) wish you’d send them out more often. šŸ™‚


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