Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got a new subscriber to my newsletter.

In reply to my question, he said that he heard about the newsletter when a friend forwarded it to him.

He then signed up by clicking the “subscribe” button in the newsletter itself.

Most people don’t include a subscribe button in their newsletters. After all, anyone who receives it is already, by definition, a subscriber.

But when they share it, you want to make it as easy and obvious for the recipient to add themselves to the list!

You’re welcome.