Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got a note from an email newsletter client.


She said, regarding a first draft she was attaching, “Inspiration struck as I was working on recommendations for a client.”

People always ask where they can find ideas for newsletters and blogs. The best source will always be your existing base of clients.

Not only do you tend to have pretty good answers to their questions, if they are unclear about something, you can bet that plenty of your other readers (i.e., future clients) are as well.