Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got a visit from 1992.

It was a door-to-door saleswoman selling office supplies.

Driving around town, knocking on random doors, hoping to find a stranger who needs what she’s selling at this precise moment. I can’t imagine a less productive approach.

You know what the opposite of this is?

Sitting in your office, communicating regularly, with people you know who’ve opted in to hear from you – and who will call you when the time is right.

If you don’t have a house list that you talk with regularly, I sure hope you’ve got some pretty amazing office supplies.