Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an e-mail from someone who wants to reuse an article I wrote.


I said, absolutely. Just two conditions:

1. You can’t change any of the words.

2. You need to include this blurb with the article:

Michael Katz is Founder and Chief Penguin of Blue Penguin Development. He specializes in working with solo professionals and, in particular, teaching them how to get better clients, more easily. Sign up for his free newsletter, The Likeable Expert Gazette, here:

Sharing your original content with others who want to republish it is good for you and good for them.

Asking them to include a brief bio and link back to your web site is even better.