She was lamenting the slow and uneven growth of her business.

I said, “Great, that’s the way it generally happens.”

The video that goes viral; the best-selling book; the business that makes one small tweak and explodes on the scene … they are all exceptions. Winning lottery tickets.

Unfortunately, we’ve become conditioned to believe that’s the norm. And if we don’t “achieve” that, we must be doing something wrong.

Slow and steady is the way it works. The only mistake is to stop moving forward.