Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an email from a new client.


It came from gmail:

Even though she owns the URL of her business name (, she’s using gmail.

I suggested she stop doing that and instead use

Using a gmail address – or Hotmail or Yahoo or Outlook – screams “I’m an amateur. I’m not in this for real.”

If you have a web site domain, you have email addresses along with it. Use those in all your business-related communications!