Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an email from a new client.

 

It came from gmail: hername@gmail.com.

Even though she owns the URL of her business name (www.herbusiness.com), she’s using gmail.

I suggested she stop doing that and instead use firstname@herbusiness.com.

Using a gmail address – or Hotmail or Yahoo or Outlook – screams “I’m an amateur. I’m not in this for real.”

If you have a web site domain, you have email addresses along with it. Use those in all your business-related communications!