… got an email from a prospective client.

They want to talk “right away, today if possible.”

The problem is, I’ve got a bunch of things I promised to existing clients for today.

I could probably push the client deadlines off a day, and I’m sure they would all be fine.

But when it comes to this kind of choice, I live by a simple rule: clients eat first.

No matter how big a potential opportunity is, if you make the people who are already paying you your first priority, they tend to stick around for a long time.