Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an email from Jana.


She shared this with me:

I went out for lunch with the Global VP of Customer Experience for [FORTUNE 500 COMPANY] last week and sent him a snail mail thank you card afterwards. He sent me this:

Hi Jana,

Can’t remember the last time I received a hand-written card with an actual postage stamp (bills don’t count).



But if snail mail is so good, won’t the channel fill up, until we’re all barraged with handwritten notes?

Sure, right after your gym fills up with all the people exercising every day. Don’t worry, if there’s effort involved, there’s never a line.