Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an email from my accountant.


I had sent her a quick question about an hour before.

She said, “Such a coincidence! I just finished reading your latest newsletter!”

To tell you the truth, I’m kind of surprised she even reads it.

But who knows? Maybe she was having a slow day; maybe she just needed a quick break; maybe the subject line caught her eye.

Whatever it was, publishing regularly keeps me top of mind with a wide range of people, most of whom are not – and never will be – clients.

Some of those people mention me to others; some of those others hire me.

Publishing regularly is marketing magic!