… got an email from Sharon (she’s a writer).
“I’m paid by the page – expertise and integrity don’t seem to fit into the equation. How can I shift into writing for businesses who value an experienced and conscientious professional?”
“A key piece in shifting to being seen as an experienced professional is to specialize. The more you focus in a particular area – client, type of work, situation – the more valuable you become and the more the relationship with clients shifts from ‘What’s your fee?’ to ‘Can you help us with problem x?'”
P.S. Gordon Graham is a great example of a writer who’s created a terrific niche for himself: http://www.thatwhitepaperguy.