Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an email from the American Red Cross.

In addition to thanking me for my recent donation, they told me exactly where my donation was going.

Okay, I don’t mean they gave me somebody’s name.

But they did say, “…your blood donation was sent to Concord Hospital in Laconia, NH to help a patient in need.”

That’s very smart. Knowing the specifics of my donation grabs my attention and makes me feel much more connected to the Red Cross and the overall purpose of donating blood.

The same applies to your writing and presentations. Specifics – names, places, activities – are what make things interesting.

Don’t just share information; share real stories about the people who are involved!