Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got buried in the bureaucracy.


I was trying to upload some documents to my son’s college web site to finalize his financial aid and pay his tuition. But the upload had a problem.

The student I spoke with in the financial aid office suggested I send it via email.

I suggested that I wasn’t enthusiastic about emailing my tax returns in the clear. I asked if there were another way.

He couldn’t think of one.

Around and around we went, until I finally asked for his street address and told him I’d snail-mail it.

Question: Do you think he would have been as unenthusiastic about helping a customer give him money if it were his own business he was representing?

When your paycheck arrives regularly regardless of what you do every day, it’s easy to forget where the money for the paycheck comes from.

As small businesses and solos, that awareness is one of our advantages.