Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got a call from a prospective client.

He was looking for help with an email newsletter, started Googling, and found his way to a post on my web site.

Content creation on a consistent basis is an essential element of solo professional marketing (maybe the essential element).

Not only does it spread the word much more broadly than you could ever accomplish one-on-one, it also gives people a chance to learn more about who you are and what you do before they ever pick up the phone. By the time they call, it’s far from a cold lead.

Find a way to produce content: Newsletter, blog, podcast, video, guest posting. The more you do the better.