Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an email from Beth.


She wrote:

“Hi Michael! You send out A LOT of emails! How can I get off of everything except the newsletter?”

I could have said, “You can’t. If you want the free stuff you get the promotional stuff. That’s the way this works.”

But, since I have an easy way to do what she’s asking, why not bend the rules and accommodate her? (Which I did.)

Big companies need policies, procedures, rules. They can’t survive without them – but it’s also what makes working with them so frustrating.

The flexibility that being a solo allows is one of our competitive advantages.