Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got an email from Ken.


He asked, regarding my last newsletter, “Why your headline says, ‘For what do you stand?’ rather than, ‘What do you stand for?’

My answer: Because it’s more interesting.

You can tell people you are “on the phone or away from my desk.”

You can name your company, “MY LAST NAME and Associates.”

You can make a point about customer service during your next presentation by sharing the Nordstrom Tire Return story.

Nobody will complain … because nobody will notice.

You have dozens of opportunities each day to start a conversation. It begins when you give people something to talk about.