… got an email from someone who wanted to know about fees.

He saw a package described on my web site and sent a one-sentence email asking what it cost.

I didn’t answer the question.

Instead, I suggested we talk, so I could find out more about the kind of work he does and why/how he thinks he may need some help.

In my experience, the “good prospects” are eager for the opportunity to talk more. The “tire kickers,” on the other hand – the people who are just shopping on price – rarely are.

Ignoring the “How much?” question in the beginning turns out to be a pretty good filter of who’s worth spending time with.

Recommended resources. These are the services and vendors I depend on in running my business. Details here.