Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got my lawnmower fixed.

I had been unable to remove the rusted bolt holding the blade, despite whatever tools of mine (and my neighbors) I tried.

So I took it to a local gas station and asked the mechanic if he could help.

He loosened it in about 15 seconds, wished me a nice day, and went smiling back inside.

Yesterday, that gas station was unremarkable to me, one of dozens within a five-mile radius from my house. Today, it looks completely different.

Sometimes, 15 seconds helping a stranger is the best marketing you can do.