Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got some new business cards in the mail.


I ordered them from (they make great cards).

The return address on the package, in addition to the mailing address of Moo, included a name: Jackie Lesley.

I’ve never heard of her, but I looked her up. She is an actual person who actually works there!

A pretty simple way to humanize an otherwise mundane transaction.