Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

got a very short email from a company promoting an upcoming event.


There were just 50 words in it. Two of them were misspelled.

And I don’t mean “your vs. you’re” kinds of misspelling, either.

“Future” was spelled “Tuture.”

“Develop” was spelled “Develope.”

We all make mistakes, but if your not even bothering to spellcheck, your playing fast and loose with your hard-earned reputation as a Likeable Expert.