Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

had a call with a new client.

He first signed up for my newsletter in 2015, on the suggestion of his coach.

Two months later, he signed up for these short posts.

Early last year, he participated in three different live webinars I offered.

A couple of weeks ago, he hired me.

A few important things worth noticing:

  1. It took three years. If you sell a high-risk, trust-requiring service, people, understandably, tend to take their time.
  2. We’re a great match. Sharing your content filters in the right people. The more they get to know you before they call, the more likely you will click together.
  3. He contacted me. I wasn’t tracking, following or paying attention to him (I didn’t even know he existed). That’s a pretty efficient way to gain new clients.

2019 is upon us. If you want the phone to ring with great clients, commit to finding some way of staying in touch, over and over again, in a way that positions you as a likeable expert.