… had a conversation about newsletters.
It was with a consultant, somebody who is thinking of launching one.
He said he planned to, “Send 6 or 8 a year.”
I made two suggestions:
1. Send more frequently.
With all the noise out there today, you need to be in front of people at least monthly to break through.
2. Make a real commitment.
There’s a big difference between saying, “I plan to go to the gym a couple of times a week,” and, “I will go to the gym every Monday, Wednesday and Friday at 8 AM.”
One is a hope. The other is an actual plan.
It’s the same with a newsletter. If you don’t commit to a specific schedule (first Tuesday, third Friday, whatever), you’ll push it out of the way as soon as something more urgent comes up.
If you’re going to launch a newsletter, commit to doing it monthly for one year. Then feel free to assess the value!