I was doing a spell-check and grammar-check on a client newsletter before sending (I recommend doing this as a final step on anything you pubblish). Grammarly suggested a correction to a sentence.

Since the sentence was a direct quote from The Great Gatsby, I decided not to change it.

I have no doubt Grammarly is correct (that F. Scott Fitzgerald guy, whoever he is, is going nowhere).

But it’s a good example of how, in writing, correctness and effectiveness don’t perfectly overlap. 

To me, the North Star never changes: Write the way you speak.

It’s the surest way to rid your writing of marketing blah blah and AI-generated nothingness.