Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

had a phone conversation with a prospective client. 

 After talking for a bit, we agreed that there were two areas in which he needs help.

I told him I could definitely help with the first, but I wasn’t sure about the second (and I explained why not).

It would have been easy to just say “yes” to both – it certainly would have meant more money.

But… taking on work that you’re not really, really good at is never a good idea. It’s a lot harder to do and your client won’t be nearly as satisfied.

What are you really, really good at?!