Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

had a telemedicine call with my doctor.


Yesterday, I received an email with a link for joining.

It wasn’t a very intuitive process, but I figured it out and found my way to the “waiting room.”

That’s where, while waiting for my doctor to arrive, I was invited to watch a short video with specific, step-by-step instructions on how to log in.

That’s right. The instructions on how to log in were only available once you were logged in.

As an added bonus, the “reminder email” for this morning’s call arrived three minutes after the meeting began.

Here’s the point: You need to test your own processes from the outside in to make sure they work as expected. Sign up for your own newsletter, send a message through your web site contact form, try to schedule a meeting using your calendar app.

It’s just what the doctor ordered.