… had breakfast with David.

Last week, I had lunch with Debbie.

Next week, I am meeting Will for coffee.

Living on the edge of civilization as I do, each of these requires at least a 30-minute drive in each direction.

So it takes time and yet almost never results in any immediate client work.

Even so, my goal is to have one face-to-face interaction like this each week. Fifty, every year.

First, because it’s fun.

Second, because if you live in a word-of-mouth world (hint: you do), you need to make real, memorable connections with the people whose mouths speak the words.