… had breakfast with David.
Last week, I had lunch with Debbie.
Next week, I am meeting Will for coffee.
Living on the edge of civilization as I do, each of these requires at least a 30-minute drive in each direction.
So it takes time and yet almost never results in any immediate client work.
Even so, my goal is to have one face-to-face interaction like this each week. Fifty, every year.
First, because it’s fun.
Second, because if you live in a word-of-mouth world (hint: you do), you need to make real, memorable connections with the people whose mouths speak the words.