Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

had someone unsubscribe from my newsletter.


Actually, it was three someones, and it’s only been a couple of hours since I published it.

But, sitting right beside those “I want out” notification emails were two others from people who wanted in, both sent my way by satisfied readers.

People come and go, for whatever reason (even Springsteen has ex-groupies). 

But don’t worry; none of those unsubscribing people were about to hire you. They’ve been slowly moving away and today just happened to be the day.

Write to the people who are interested; don’t worry about the ones who no longer are.

(Wouldn’t it be ironic if Springsteen unsubscribed right now? Nah, he loves my stuff.)