Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

had to rewrite a client newsletter.


They hated the draft I sent.

That was disappointing – but it served to remind me of how rarely this happens.

If even 20% of what I write for clients had this response, not only would my work take a lot more of my time, but it would be way less fun.

It’s tempting to believe that, “any paying work is good work.” I don’t agree.

When your work is centered around doing what you are uniquely good at, your clients are happier, you are happier, and you make a lot more money for the time and effort involved.