Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have 23 emails in my inbox.

Well, actually, many more than that.

But these 23 are all about the same thing: These are all people who emailed to request a free download of my “activity tracking sheet” that I mentioned in my newsletter last week.

I offered to send it for free to anyone who sent me an email to request it.

Instead of doing that, why didn’t I just set it up as a “click here to download”? The interested people would have gotten it immediately, and I wouldn’t have had to respond to 23 emails.

I did it that way because it gave me 23 chances to interact with people who read my newsletter.

And interaction leads to connection, leads to trust, leads to referrals, leads to clients. Plus, it’s kind of fun.

Is it less efficient? Definitely. But I’m not playing the efficiency game; I’m playing the get clients game.

Which game are you playing?

P.S. If you’d like a copy of that activity tracking sheet, just send me an email. (See what I did there?)