… have been married for 32 years.

Big news for me, but the truth is, you don’t really care.

And if this post were about nothing else, you’d be annoyed, maybe you would even unsubscribe.

But … when you wrap otherwise “irrelevant personal stories” around useful information, it brings the information – and you – to life.

If you sell a professional service, who you are matters at least as much as what you know. Don’t leave that part out.